Award-winning graphic designer Rafael Esquer established Alfalfa New York in 2009 as the lifestyle brand and online store associated with his SoHo design firm, Alfalfa Studio. He and his business partners, Gregory Gross and Minal Nairi, are excited to make their SURTEX debut this year.
Alfalfa New York is pleased to present for licensing its Iconic Cities© poster series, featuring New York, London, Paris, Tokyo, Central Park, and the Bronx. Each is painstakingly composed of hundreds of colorful hand-drawn icons of landmarks, buildings, and celebrities.
The Iconic Cities© poster series began as a passion-project 5 years ago when Esquer created Iconic New York©. “Everybody loves New York,” says Esquer. “I wanted to create a beautiful souvenir that says, New York loves you back.”
Following its success, Esquer went to work on serializing the project with posters for London, Tokyo, and Paris, as well as Central Park and the Bronx. Together (and with more on the drawing board), they comprise the Iconic Cities© series in Esquer’s distinctive graphic style.
Buyers interested in travel, cities, architecture, culture, maps, and souvenirs shouldn’t miss the Alfalfa New York exhibit at booth 4177. Simply Surprising.